SATURDAY, NOVEMBER 30

SMALL BUSINESS SATURDAY SPECIALS

THE BEGINNING
American Express cares deeply about thriving
communities and believes small businesses are
at the core of every successful neighborhood.
That's why — in the midst of the recession in
2010 — we created Small Business Saturday®
on the Saturday after Thanksgiving to
encourage people to Shop Small and bring
more holiday shopping to small businesses.

LOCAL SUPPORT
In 2013, more than 1,400 individuals
and organizations sign up as Neighborhood Champions to rally and
support their local communities with
events and activities on
Small Business Saturday — and that
number continues to grow.
By 2018, there were more than 7,500 Neighborhood
Champions across all 50 states.
They're not alone. Beginning in 2011, business associations,
nonprofit trade groups, municipalities, and public officials started
to unite, forming a Small Business Saturday Coalition to
encourage everyone to Shop Small. And nearly 100
corporations lend their official support to the movement.


MAKING AN IMPACT
You might not realize it, but every time
you take a yoga class at your
neighborhood spot or buy a gift from the
local artist down the street, you're
shopping small and making a difference.

In fact, for every dollar spent at a small
business in the U.S., approximately 67
cents stays in the local community.1 So
when you Shop Small on
Small Business Saturday—and all year
long—it can help add up to a big impact.
1Estimate from data on businesses with under 100 employees, as
reported in Amex-commissioned 2018 Small Business Economic Impact
Study, amex.co/another-reason-shop-small.


SMALL ADDS UP
Over the years, Small Business Saturday
spending has now reached a reported
estimate of $103 billion since the day
began in 2010 — that's $103 billion over
9 days alone.2

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